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Friday, 18 August, 2017, 10 : 00 AM [IST]

13th ATOAI Convention to be held in Kumarakom, Kerala from Sept 18-21

The Adventure Tour Operators Association of India (ATOAI) will hold its 13th Annual Convention at Backwaters Ripples Resort, Kumarakom, Kerala from September 18 - 21, 2017. The theme for this year’s edition is emerging pathways.

ATOAI strongly feels that the global tourism industry is undergoing significant changes, and with travellers increasingly preferring adventure and active holidays, the niche has not only become mainstream but is now leading it.

The new traveller is driven by a desire for physical and mental transformations, feeling healthier and more alive in the process. He or she seeks to achieve this through discovery, learnings, unique experiences, meaningful stories, fun, thrills, new friendships and an expanded worldview. These are all inherent in adventure travel. Trends such as these will have implications on how travel business is conducted in the coming years.

The annual convention is supported and hosted by Kerala Tourism but ATOAI is inviting all stakeholders to contribute in its resolve to make India the adventure capital of the world. These include government, tourism boards, industry, experts and media.

The agenda will include sessions on how to achieve these goals, networking amongst delegates, exhibits by state tourism boards and industry players, and FAM trips and a day of adventure to showcase Kerala as a unique tourist destination.

ATOAI has ensured that its annual convention and events travel to different parts of the country to connect all stakeholders in the adventure tourism and to draw attention to host destinations.
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