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Friday, 06 July, 2018, 18 : 15 PM [IST]

Virgin Atlantic introduces new rewards programme – FlyingCo – to attract SMEs in India

Celebrates 18 years of non-stop Delhi – London flight
Virgin Atlantic, the long-haul carrier from the UK, as part of celebrating its 18 years of commencing non-stop London – Delhi route on July 5, has announced a new reward programme with additional rewards called FlyingCo for SMEs. A free-to-join rewards programme, businesses will earn FlyingCo miles on all aspects of business travel like flights, home stays, foreign exchange, in addition to FlyingClub miles that individual travellers earn being part of the regular loyalty programme.

“We have been working with both bigger and medium and small corporate entities in the Indian market. But what we needed was a better proposition. That is why we introduced the new FlyingCo programme,” said David Hodges, Country Manager – India, Virgin Atlantic. Calling it a “most exciting and generous” reward programme tailor-made for SMEs, Hodges said that the SME earns as FlyingCo miles an extra 40% of the miles that a Flying Club member earns when flying Virgin Atlantic and with partner airline, Delta.

Commenting on the journey of Virgin in India, Hodges said that India is part of the airline’s “history and also the future.” “Our ambition is to become the most looked airline in the world and in India. How we do that is by constant innovation and continuously enhancing customer experience. We are the only airline in India completely Wi-Fi enabled, Indian crew on board, offer best of Indian food and latest Bollywood and Hollywood entertainment,” he said.

He said that Virgin recognises the strong domestic and outbound travel trend out of India, and also exciting expansion opportunities present from stations in the South and Northern India. “We recognise these exciting opportunities and looking at them with lot of detail currently.”  He said that while their Mumbai – US proposition with Jet Airways is “growing tremendously,” they also offer same day connection to JFK from Delhi through London which is quite popular.  From next year, they will add Boston to their route which will add more reasons for US-bound travellers to use the carrier.

He said that while the airline is experiencing “well over 80% average seat factor” on Delhi – London route and “pleased with it”, they are constantly trying to attract “new segments” of travellers.

To commemorate the 18th anniversary, the airline introduced a special offer with one way fares starting from INR 46,794 in economy, and INR 134,221in Upper Class. These fares include taxes and charges are available for sale until July 9.
 
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