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Monday, 29 August, 2016, 16 : 13 PM [IST]

Tourism Australia’s India Fact Sheet for June 2016

According to Tourism Australia’s statistics for June 2016, Indian arrivals to Australia continued to reflect the positive trend with 21% growth vis-à-vis June 2015. With this increase, India has emerged as the ninth largest inbound market for Australia in terms of tourist arrivals. TravelBiz Monitor presents highlights.
Australia witnessed 21,600 visitors from India during June, 2016, a 21% increase over June, 2015. Total arrivals for the year ended (YE) June 2016 were 241,700, an increase of 9.4% relative to the same period the previous year. This made India the ninth largest inbound market for arrivals to Australia for the year ended June 2016.

In the year ended June 2016, 68% of Indian visitors visited Australia for leisure (164,000). Other visitors travelled for business (20,300), employment (18,800), education (15,500) and other purposes (22,800). Leisure visitors are on holiday (62,000) or visiting friends and relatives (102,000).

The Tourism Forecasting Committee (TFC) has predicted 265,000 visitors from India for the Jul 2016 - Jun 2017 period, a 9.6% increase over 2015-16. Arrivals from India are expected to perform well with an average annual financial year growth rate of 6.4 % through to the financial year 2021-22.

For YE March 2016, Indian visitors contributed AUD 1.14 billion to the Australian economy, an increase of 19% over the previous year. India is the 11th largest source market in terms of expenditure. Average spend for Indian visitors increased by 10% to AUD 5,215.

For YE March 2016, Indian visitors spent 14.1 million nights in Australia, an increase of 18% over 2015. The average length of stay for all visitors from India was 65 nights, with a 47% repeat visitation. Indian leisure visitors stayed an average of 56 nights.


Purpose of Visit: YE June 2016


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Australia’s Competitive Advantage
Four Australian cities, including Melbourne, Adelaide, Sydney and Perth, feature in the list of the top 10 world’s most liveable cities, according to the Economist Intelligence Unit (EIU), with Melbourne having won the honour for the world’s most liveable city for five years in a row. The findings of the target customer research and Consumer Demand Project (CDP) have revealed that the top five Aussie attractions that appeal to Indian travellers are the Australian beaches, iconic landmarks, wild life, food & wine, and the Great Barrier Reef (GBR). The research also shows that Indian travellers rated Australia’s Food & Wine as the best in the world. There is a diversity of available cuisines in Australia, including vegetarian options. Australians are seen as welcoming, warm and friendly. Faster visa processing under the Preferred Agency Scheme (PAS), and recent introduction of electronic lodgement (e600) of visa applications for agents on the PAS and the pilot of three-year, multiple entry visas for applicants with a sound travel history.


Target Markets
Primary target markets for Australian tourism board are Mumbai, Delhi and Bengaluru where as Chennai, Hyderabad, Kolkata, Ahmedabad and Pune are secondary target markets.


Target Segments
The main target segment is people aged 35 – 54 years with average household income over USD 45,000 and residing in Delhi, Mumbai and Bengaluru. Other target segments are Corporates and BE agents for Business Events segment, across various industries.


Flight Options to Australia
Air India operate their daily direct, non-stop services on the Delhi-Sydney (four times a week) and Delhi-Melbourne (thrice a week) route. Regular, one-stop flights from key cities in India to key ports in Australia via Singapore Airlines, Malaysia Airlines, Thai Airways, Cathay Pacific, and Emirates. Qantas also has a code share agreement with Jet Airways, via Singapore.


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*Reverse impact of the India - Pakistan game played at the Adelaide Oval in Feb 2015 during the ICC Cricket World Cup


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Aussie Specialist Agents (ASP)
Participants in the Aussie Specialist Program are all identified as strongly promoting and developing Australia as a holiday destination. As of June 2016 there were 5,695 registered agents (+27%) on the ASP program, with 2,843 agents completing their online certification (+28%). As of June 2016, there were 86 agents under the Preferred Agency Scheme (PAS), visa facilitation program, run in collaboration with Department of Immigration and Border Protection (DIBP).


Sources
  • International Visitor Survey, Tourism
    Research Australia
  • Overseas Arrivals and Departures, ABS (Cat. No. 3401.0)
  • Tourism Research Australia


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