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Thursday, 18 January, 2018, 15 : 09 PM [IST]

Country Inns & Suites by Carlson to be rebranded as Country Inn & Suites by Radisson

Carlson Rezidor Hotels has announced rebranding of their mid-market hotel brand, Country Inns & Suites by Carlson to Country Inn & Suites by Radisson. In a media statement, Carlson Rezidor Hotels has attributed this “strategic name change” to allow the brand and the individual hotels to leverage the global recognition and strength of the Radisson brand. 

 As per the company release, the consumer-facing changes will be made in stages throughout the first half of 2018. Changes will include a new visual identity, updated logo and refreshed marketing and hotel collateral.

 “We are delighted that our Country Inn & Suites brand will be taking on a new name to leverage on the strength of the Radisson brand, drive awareness and increase marketing efficiency,” said Katerina Giannouka, President-Asia Pacific, Carlson Rezidor Hotel Group. “Our Country Inn & Suites hotels deliver modern country warmth, and heartfelt experiences, through inviting design, products and services, and creating memorable moments for our guests.”

 “Country Inn & Suites is a market leader in the mid-scale segment in India. Identification with our core brand Radisson will lend further strength to its brand identity and appeal to investors and promoters in the promising, fast growing mid-scale segment,” added Raj Rana, Chief Executive Officer, South Asia, Carlson Rezidor Hotel Group. 

Country Inn & Suites® by Radisson is an upper midscale hotel brand with over 480 hotels globally. In Asia Pacific, the brand currently has 24 hotels in operation and 11 under development in India. In certain circumstances, some hotels might continue to use the former name past 2018, the company said in a statement.
 
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