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Friday, 25 April, 2014, 16 : 00 PM [IST]

Cygnett Hotels & Resorts partners with Jameson Inn

Under the tie-up, Cygnett Hotels will promote Jameson’s brands, besides its own, in India
Cygnett Hotels & Resorts Pvt. Ltd., a newly established hotel company, has tied up with Jameson Inn Inc., a US-based hotel company, to promote the latter’s Jameson Inn brand of hotels in India. Cygnett Hotels opened a 50-room Jameson Inn, an economy hotel in Park Street, Kolkata, in February this year. Besides the US company’s brands--Jameson Inn and Jameson Inn and Suites--Cygnett Hotels will promote its own brands, namely Cygnotel (economy), Cygnett Inn (budget); Cygnett Park (mid-scale), and Cygnett Plaza (upscale), in the Indian market.

Speaking to TravelBiz Monitor, Sarbendra Sarkar, Managing Director & CEO, Cygnett Hotels & Resorts, said that the company would explore both management and franchisee routes of expansion. The company has already signed five hotel properties in India, one each in Varanasi (Cygnett Inn); Guwahati (Cygnotel); Bengaluru (Jameson Inn); Kerala (Cygnett Inn); and Lucknow (Cygnett Plaza). They have also signed a hotel in Nepal for Jameson Inn and Suites. The second hotel of Cygnett Hotels will start operations in Guwahati in two months.

Terming Cygnett Hotels a “turn-around specialist”, Sarkar said that the group would provide cutting-edge technological support and manpower training to the owners to help make hotel ventures profitable and sustainable. “We are flexible and transparent in our approach to our owners, unlike many established big players. We are open to co-branding options as well as work on a lowest management/franchisee fee,” Sarkar said.

Sarkar said Cygnett Hotels is the “most owner-friendly” company in India. He said that the company is open to look at existing hotels with an inventory of minimum 30 rooms and above after having “cosmetic changes” wherever required to befit the brand standards of Cygnett and Jameson brands.

About the company’s investment plans, Sarkar said that the company would initially focus on management/franchisee expansion in India and would consider “investing in hotel development” in the second stage of expansion. “We will look at putting our own money into hotel development with our US partner in the Indian market in the second phase of our expansion,” he added. He said that the company targets at least six hotels up and operational by the end of 2014 with approximately 300 keys, and on a longer term to have at lease 3,000 keys in India by 2020. For expansion, the company would explore the Tier-II and III markets, as well as North East India where there is shortage of quality hotel services.
 
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