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Tuesday, 03 July, 2018, 17 : 00 PM [IST]

Gokulam Grand Hotel and Spa, Bangalore joins hands with Preferred Hotels & Resorts for global presence

Preferred Hotels & Resorts has agreed to partner with Gokulam Grand Hotel and Spa Bangalore to add the latter to its membership plan - Preferred Hotels & Resorts Lifestyle Collection, with an aim to promote the hotel internationally. The Preferred Hotels & Resorts Lifestyle Collection represents premier global properties that offer engaging stays and memorable moments.
 
The erstwhile MSR Hotel and Spa Bangalore began its operations in 2011 under the brand name of Movenpick Hotel and Spa Bangalore; a strategic partnership between MSR Hotels Pvt. Ltd and the Swiss Hospitality giant Movenpick Hotels and Resorts. This alliance concluded at the end of 2017, and the hotel has now been bought over by Gokulam Hotels and Resorts.  
 
Gokulam Hotels and Resorts owned by Sree Gokulam Chit & Finance Co. Pvt. Ltd. (SGCFL), with the addition of the MSR Hotel and Spa Bangalore to their portfolio, the group aims to strengthen its presence in the Southern region further and establish their brand in Bangalore.
 
Baiju Gopalan, Executive Director of Sree Gokulam Chit & Finance Co. Pvt. Ltd. (SGCFL), said, “We remain committed to ensuring that the inherited legacy of the hotel – its international service standards, brand offering and hospitality – the high standards that is expected of it, remains unchanged. As we step into one of India’s most dynamic and competitive hospitality/travel markets, we understand that we need strategic partnerships to leverage international travel markets, distribution systems and loyalty programs. Preferred Hotels and Resorts was the ideal choice for us to go global.”
 
Akash Gupta, General Manager of the Hotel said, “We are excited to be in Bangalore to take MSR Hotel and Spa with its existing service and brand standards and market recall to newer heights. The hotel has grown from strength to strength, and with the new management team coming in, a new growth phase for the hotel is being charted out. In keeping with the international brand presence the hotel once enjoyed, we have judiciously decided to partner with Preferred Hotels and Resorts to connect with the overseas market. This strategic alliance is the first step for us to initiate and strengthen our brand presence globally, and benefit from the global sales, marketing and distribution network of Preferred Hotels and Resorts.”
 
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