Starwood Hotels & Resorts Worldwide, Inc has launched Starwood Personalized Travel (SPT) – a programme designed to serve the preferences of Chinese travellers. In
the first phase of the programme launch, 19 Starwood Hotels &
Resorts Worldwide Inc hotels in gateway cities such Mexico City, New
York and Paris now feature SPT. The company has plans to roll out the programme across all their hotels by the end of 2012. SPT includes in-room tea kettles, slippers, translated welcome materials and on-site translation services. In addition, restaurant menus will also be made available in Chinese and feature items such as congee – a popular Chinese breakfast delicacy, according to the company release.
“As Chinese travellers begin to travel beyond their borders en masse, they, like their Western counterparts before them, will gravitate to the hotel brands they know from home, and with Starwood Hotels & Resorts' leading footprint in China, this gives us a great advantage. Just as our hotels in China have historically catered to American and European travellers with familiar amenities from home, now our hotels globally will provide the same services to Chinese travelers,” said Frits van Paasschen, President & CEO, Starwood Hotels & Resorts Worldwide Inc.