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Saturday, 03 February, 2018, 11 : 30 AM [IST]

Kerala Tourism promotes water and adventure tourism to attract foreign travellers

With an aim to increase the foreign and domestic tourist arrivals by 100% and 50% respectively to Kerala in five years, the Department of Tourism, Government of Kerala continues to promote the state as the ‘Land of Adventure’ across the globe. Kerala Tourism has planned to develop water and adventure parks to woo the adventure enthusiasts.

The state offers an opportunity to experience adventure at ‘Adventure Rock Hill’ in Kollam, featuring camping, rock climbing, trekking, 6D theatre, a virtual reality museum, a Siddha and an Ayurvedic cave resort along with other related activities. The center has been operational for public in groups at the Jatayu Earth Centre. Also, the Tourism Department of the state would soon be offering new adventure activity- Zipline in Idukki District.

Speaking about the re-branding of Kerala, Kadakampally Surendran, Minister of Tourism, Government of Kerala said, “Over the years, the tourism industry has changed rapidly, with tourists preferring to go beyond the historic temples, monuments and modern sights. Interestingly, tourists these days prefer to explore hills, waterfalls and forests through indulging in adventurous activities. Henceforth, Kerala aims to be re-branded as ‘the land of adventure’ to woo the younger generation by offering activity and water-based tourism.”

 Speaking about the development plans, P. Bala Kiran, IAS, Director, Ministry of Tourism, Government of Kerala and Managing Director, Kannur International Airport stated, “The interest of travellers is increasingly gravitating towards adventure tourism offerings, including expanded worldview, nature & discovery, physical health, fun & thrills, unique and meaningful experiences. The activity-oriented tourism would help the state to achieve the target of domestic and international tourist arrivals.”

Showcasing the unexplored destinations and promoting adventure related activities, Kerala Tourism marked its presence at the Silver Jubilee edition of SATTE. The Tourism Department is working towards attracting the industry leaders, travel agents, tour operators, State tourism officials, heads of international tourism boards, hoteliers, and aviation experts from across the globe.
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