Kerala is set to pull in the reel world to showcase its mystic mountains and serene backwaters to the global tourist. To make 'Cinematic Tourism' a reality, the State government is planning to roll out a single-window clearance system for global co-production of films in the state, A P Anil Kumar, Minister for Tourism, Government of Kerala, said recently on the sidelines of a session on Discovering Kerala Through Cinema, held as part of the ongoing International Film Festival of Kerala.
Kumar expressed confidence that movies filmed in Kerala would act as the State tourism's brand ambassadors. To attract film crew, the State would consider slashing charges collected for allowing units to shoot at tourist hotspots, according to a report by The Times of India.
Internationally acclaimed filmmaker Shaji N Karun said Kerala could become a global film co-production destination if the state's unique selling proposition was properly marketed. Kerala, he said, has beautiful tourist spots ideal for shooting, besides heritage sites reflecting its historic links with various cultures of the world. The excellent post-production facilities and qualified film technicians available at lower costs would be an added attraction, the filmmaker said. "It is important to recognise marketing as an important aspect of the film-making process. New technologies have thrown up hitherto unavailable marketing opportunities even for small filmmakers," Karun said.