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Thursday, 04 April, 2013, 13 : 30 PM [IST]

MoT approves financial assistance for 3 mega tourism projects for Madhya Pradesh

MP Tourism launches new TV commercial
Madhya Pradesh (MP) has received approval for Central Financial Assistance (CFA) for three mega tourism projects - Jabalpur, Bundelkhand and Ujjain - from the Ministry of Tourism (MoT), Government of India under the Development of Mega Destinations/Circuits scheme for financial year 2012-13. Each project will receive Rs 50 crore from the Ministry, said Raghvendra Kumar Singh, Managing Director, Madhya Pradesh State Tourism Development Corporation (MPSTDC).

Further, taking destination promotion to the next level, Madhya Pradesh Tourism unveiled their new television commercial of 90 seconds' duration in Delhi yesterday. Produced by Ogilvy & Mather, the commercial depicts the vibrant colours of Madhya Pradesh on the backdrop of the Holi festival.

Later speaking to the media, Singh said that ad films of lesser duration will be launched soon. When asked about tourist arrivals to the state, the Managing Director said that although there has been a five-fold increase in tourist arrivals between 2006 and 2012 (from 1.5 crore to 5.3 crore), the state has to work hard to bring about a transformation in infrastructure and tourist facilities.

He said that tourism projects worth Rs 12,000 crore were signed at the Global Investors Meet in Indore in October 2012. Also, an Expression of Interest (EoI) of Rs 6,000 crore has been received for tourism projects on 100 hectares of land in the state by the private sector.

Singh informed that the focus of the government is to develop three destinations – Gandhi Sagar Dam, Bal Sagar and Indira Sagar Dam – for water-based tourism with the participation of the private sector. Also, plans are underway to create Golf Tourism facilities in places like Sanchi, Khajuraho, and Orchha, he added. 
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