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Tuesday, 04 December, 2018, 12 : 45 PM [IST]

Tourism in Kerala yet to recover

According to The Hindu, Tourism in Kerala is yet to recover from the devastating floods of mid-August.

The stakeholders of the industry, which generates Rs 39,000 crore annually, are keeping their fingers crossed with tourist arrivals posting a 50% dip this year. Business has slumped in all categories of hotels and resorts, including those of the State-owned Kerala Tourism Development Corporation (KTDC), home stays, and MICE (Meeting, Incentive, Convention, and Exhibition) tourism.
Room occupancy was reported at around 50% on an average in December compared to 85% during the same period in 2017. Domestic tourists have also kept off prime destinations over safety concerns. Leading domestic tour operators say the dip is above 60%.

Houseboat operations for domestic vacationers have fallen to 10% from 90% last year, says Joji Mathew, director, Rainbow Cruise, Alappuzha. “We operated 30 to 40 services daily this period last year. But it has come down to five or six. Tour operators and travel agents in Delhi say there are fewer enquiries about Kerala.”

 “We are hoping for a recovery during Christmas-New Year as hotel tariff has been reduced by 25 to 30% to attract domestic tourists,” says Anish Kumar P.K, Member, Tourism Advisory Committee. 

(Source: The Hindu

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