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NEW APPOINTMENTS

Friday, 31 October, 2014, 14 : 00 PM [IST]

Antonette Eckert, Director, International Tourism-Asia/Pacific, San Francisco Travel Association

antonette_eckert_na_id.jpgIn this role, Eckert will manage ongoing tourism sales programmes in the Asia/Pacific region, including China, Japan, Korea, Australia, New Zealand, India and South East Asia. She will be instrumental in developing the long-term strategic vision of tourism relative to the Asia/Pacific market, including identifying new markets, expanding the client base, increasing results from new and existing tour operators and enhancing the relationship with San Francisco International Airport.

She holds a Master’s Degree in Travel and Tourism Management from the New York University Tisch Center for Hospitality, Tourism & Sports Management and a Bachelor’s Degree in Radio and Television from San Francisco State University.

Prior to this appointment, she was Director of Asia Marketing at Visit California. She was also the Advertising and Co-op Marketing Manager. Her past positions have also included Executive Director at Visit Vacaville, Media Supervisor at Ogilvy One in New York and Media Planner/Buyer for SCP/RAPP Collins Worldwide. 
 
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