Srinagar-based Dar-Es-Salam, a boutique hotel is looking for better sales this year with the opening of the new international airport at Srinagar. With chances of high sales margins, the hotel is looking forward to further enhancing its business by being listed on Global Distribution Systems (GDS) and Internet Distribution Systems (IDS). According to Khurram Hussain, Director, Dar-Es-Salam; the step will be one of the biggest leap in branding the hotel in international market. He said, “We are looking at listing Dar-Es-Salam on GDSs like Amadeus, Sabre etc. and IDS like Pegasus to allow accessibility to over 2, 00,000 travel companies around the world. We are currently discussing the possibility and the costs involved with them.”
Earlier, targeting the Indian leisure travellers in India, the hotel is now expanding its focus segment. To this, Hussian stated, “With the opening of the new international airport we hope to bring in foreign leisure travellers into our target segment. The steps we have taken so far to attract inbound tourists are visible on SEO (Search Engine Optimisation), more links with multi-national travel companies like Greaves India, Le Passage to India etc.” With the commencement of Air India Express flights on the Srinagar – Dubai route, the hotel is looking forward to more flights to various destinations, thus opening doors of inbound tourism in the valley. “With one flight a week, we have set up a promotional package for our Dubai clientèle giving four nights and five days packages. We will be targeting the UAE and Middle East markets this year. As and when more international circuits come into play, we will look at other markets as well,” added Hussian.
Apart from the international focus, the hotel is also focusing on the domestic market, which occupies the biggest share of its inventory. As a part of the strategy for domestic market, the hotel is looking for more tie-ups with travel companies in India. It is also going to introduce loyalty programmes for domestic travellers later this year. It also offers huge discounts on advanced bookings by domestic travellers.