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Tuesday, 05 September, 2017, 16 : 00 PM [IST]

Goomo completes integration of Orbit; eyes growth of trade fair vertical

Goomo, an omni-channel travel-tech company that recently raised $50 m from Emerging India has concluded the integration of Orbit Corporate & Leisure Travels, a company it merged with in November 2015.

Orbit is a company with a long history and expertise in specialist travel services such as Trade Fairs, MICE and holidays. Post the integration, customers on Goomo.com will now be able to compare and book travel for trade fairs on-line across a range of events.

Commenting on the integration Rupen Vikamsey, MD of Orbit said, “We have historically been a leader in the Trade Fair and MICE travel segment in India. Post the completion of the integration with Goomo, we have rebranded our Trade Fair and MICE business to Orbit|Goomo.”

Speaking on the rebranding, Varun Gupta, CEO Goomo, said, “Over the last 12 months, we have made significant investments in technology to streamline and automate the booking process for people who want to make bookings for trade fairs. We are now able to offer our trade fair customers the widest choice of travel options when they are travelling for trade fairs with guaranteed availability – in real time and on-line.

Vikamsey further added, “For the last 27 years, we have had an excellent set of offerings for customers who wanted to travel to trade fairs. Last year more than 8000 people travelled to about 40 trade fairs around the world with us. Our Orbit|Goomo trade fairs team is very excited about the technology we have built in the last 12 months, and we expect the number of passengers travelling with us to increase 10 fold in the next 18 months."

It is estimated that the Indians spend between INR 3500-4000 Cr/year on travel to Trade Fairs in India every year. Last year more than 40 lakh people visited domestic trade fairs and more than 3 lakh people from India visited trade fairs and events organized internationally. As the Indian economy has grown, this market has grown at about 12-15% annually and is expected to show a similar growth in the future.
 
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