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Friday, 19 January, 2018, 17 : 00 PM [IST]

PAYBACK partners with Ezeego1.com for real-time usage of loyalty points

PAYBACK, a multi-brand loyalty programme has entered into a strategic partnership with Ezeego1.com to expand its offerings into online travel category. This is a critical addition to PAYBACK’s Partner network enabling real-time enrolment and redemption of loyalty points by customers booking through Ezeego1.

Ezeego1.com is an online travel bazaar which offers a comprehensive ‘one-stop platform’ to the suppliers, travel agents, and travel partners for them to distribute, promote and sell their products.

Under this partnership, PAYBACK’s 110 million members will be able to use their PAYBACK Points when making flight, hotel and holiday bookings on Ezeego1.com. In addition, they will also be able to earn 2 PAYBACK Points for every INR 100 spent on the same transaction done on Ezeego1.com with real time enrolment and registration.

The partnership is aimed at driving loyalty and stickiness at the Ezeego1 travel domain by offering members a chance to earn points on spends as well create a rewarding experience for redemption opportunities.

Commenting on this association, Gautam Kaushik, CEO, PAYBACK India, said “At PAYBACK, we collaborate with new-age partners across spend categories to bring greater flexibility and wider choice to our members thereby building long-term engagement on our network. We are pleased to announce this new partnership with Ezeego1.com that can provide varied travel product choices to our members and an opportunity to create more rewarding experiences”.

Neelu Singh, CEO & Director, Ezeego1, said, “Creating memorable travel experiences and adding overall value to our customer’s travel process is at the core of our business. Our partnership with PAYBACK reiterates our commitment in providing customers best travel products as well as value- added benefits through reward points that can be redeemed on Ezeego1 for travel services around the world, from airlines to car rentals, hotels and cruises.”
 
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