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Friday, 02 February, 2018, 15 : 00 PM [IST]

Atout France unveils new version of its online portal & logo

Jean-Baptiste Lemoyne, Secretary of State at the Ministry for Europe and Foreign Affairs, Government of France presented a new version of France.fr, the online portal for destination France, and unveiled its new logo. This launch forms a part of strategies devised to achieve France’s international target of receiving 100 million visitors in 2020.

A global budget of EUR 2 million was dedicated to the transformation of the digital ecosystem of France.fr. This work, carried out since 2015, was enhanced in 2017 with the support of communications agency BETC Digital.



France.fr currently represents a showcase of the art de vivre across France. This online portal continually highlights events and original happenings of the France. The site showcases the major sectors of touristic development, as well as on tourism knowledge hubs (Eco-tourism, mountains in summer, savoir-faire, nightlife tourism and wine tourism). The 16 global destination brands defined according to instructions from the Government of France are highlighted in particular.

At present, the international version of the France.fr web site is available in French and English language. During the Q1 2018, the content appearing on this version will be translated into 14 other languages and adapted to meet the needs of the international visitors so that it can be accessed across 29 local sites.

 
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