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Wednesday, 09 June, 2010, 10 : 00 AM [IST]

French tour operator Cultival to focus on Indian high-end leisure and FIT segment

With an aim to consolidate all the services under one brand for the ease of its travel partners, Thibault Manchon owner of French tour companies- Visitez Autrement, Purple Beam and Check Theatre, has merged all the three companies into one entity under the brand name Cultival. The company will now offer its services of unusual guided tours to Parisian monuments, event and show ticketing, event management and gift voucher services under one roof. Cultival is currently in the process of aggressively promoting its services in the Indian market. In the Indian market, the company plans to target high-end leisure clientele and discerning young FIT segment, which demand niche offering within a stipulated price range. It will mainly focus on promoting its backstage guided tours.

The company has launched its new website and is in the process of introducing unique travel agent logins. The online reservation is scheduled to be activated by September this year. This service will assist the travel agents to view real time inventory of the tours and event tickets and make reservations and payments online.

Speaking exclusively with TravelBiz Monitor on this development, Thibault Manchon, Managing Director, Cultival said, “We wanted to consolidate all our services under one roof for the ease of our travel partners. Post this development, we're a one stop shop for our travel partners globally, assisting them with bookings, creating niche travel experiences for their guests, as well as booking tickets for events and shows around Paris, all through the online medium, while our traditional medium will also exist. Since India is a huge potential market for us, we expect these services to help our travel partners here extensively.”

The company plans to launch a Destination Management Company (DMC), which is in its initial stages presently. “Market demand from India, United States and UK has prompted us to look into the DMC segment. While we're still in the process of analysing the product, we see a strong potential in this line of business,” added Manchon.

The company participated in the Paris Tourism road show in Delhi and Mumbai in March this year and has organised familiarisation trips for the Indian trade and media in Paris through Atout France. “We are keen to work with the Indian travel industry as we believe that there is a potential for our unusual tours with travellers who have visited Paris before who are looking for new experiences for their next trip. Our English speaking guides will also help tourists discover Paris behind-the-scenes,” opined Freeda Miranda, International Sales Manager, Cultival.
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