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Monday, 05 February, 2018, 13 : 00 PM [IST]

SouthWest German Tourism records 290% growth in Indian arrivals in past 8 years

In order to commemorate the 50-year partnership of the twinning of the cities of Mumbai and Baden-Wuettemberg, the SouthWest German Tourism organised an event for select agents at Taj Lands End in Mumbai last last week. During his presentation, Hector D’souza, Director - India, SouthWest German Tourism, informed the audience that they have recorded an impressive growth of 290% in the past eight years from the Indian market. The event was followed by the 14th ‘Stuttgart meets Mumbai Wine Festival,’ which saw the presence of high-level delegation from SouthWest Germany as well the Maharashtra Tourism Development Corporation (MTDC).

“Compared to our international average length of stay of 2.2 days, India has recorded the highest average of 4.5 days per visit. Moreover, we have witnessed the highest spend of EUR 175 per person per day from India as per the latest records. This means Indians are the highest spenders and contribute immensely to SouthWest German Tourism,” D’souza said.

India has been consistently ranking among the top three overseas source markets for SouthWest Germany in percentage terms since the past 3 years. “In 2017, we recorded 10% increase and are looking at reaching the 200,000 mark by 2019. Outbound travel slowed down in 2017 from India after the launch of GST (Goods and Services Tax), however we are expecting the situation to improve this year,” he said.

During his presentation, D’souza enlightened the agents to adopt reverse selling strategy considering the Indian market is increasingly getting competitive with the influx of newer destinations and products. He spoke about the tourist highlights of SouthWest Germany like the Mercedez Benz Museum in Stuttgart, which receives 8 and half lakh visitors every year, and is home to the first gasoline powered car built in 1885. Throwing light on Europapark, he said the entry fee per person is EUR 42.5 and it receives nearly 5.5 million visitors per year. Europapark adds a new attraction every 2 years. Another landmark is the Black Forest region, which is home to Nature Park that is conveniently located between France, Germany and Switzerland. The Black Forest region is famous of the cuckoo clock. A shopper’s paradise, the Metzingen Outlet City receives 3 and half million from across the world, and is an hour’s drive from the city. The town of Heidelberg is another popular attraction recording 12.2 million footfall annually.

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