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Wednesday, 17 August, 2011, 11 : 30 AM [IST]

Thomas Cook India launches 'Unexplored Israel' package

In a bid to promote Israel as a honeymoon, adventure and wildlife destination in the Indian market, Thomas Cook India has tied up with Israel Tourism to launch the 'Unexplored Israel' packages. The packages will begin at Rs 30, 890.

Keen to move beyond the perception of Israel as a religious destination and market it as a honeymoon destination, Thomas Cook will offers several Israel honeymoon packages including accommodation, sightseeing tours and transportation. Apart from this, Thomas Cook will also offer world-class wellness and spa services and cater to the needs of adventure and wildlife tourists.

Speaking about the new packages, Rakshit Desai, Executive Director, Thomas Cook (India) Limited said, “Conventionally, Israel has always been known for being the birthplace of three major religions of the world. Travellers seldom know that Israel can offer a great variety of travel experiences ranging from adventure, nature and wildlife, history, culture, spa indulgence, wine trails to shopping, partying and fun.”

Commenting on the partnership, Naama Oryan-Kaplan, Marketing Administration, Ministry of Tourism, Israel said, “We believe that there is huge business potential in the Indian market. Indian travellers are well informed about the latest travel options and are willing to spend. Together with Thomas Cook we have created special packages that offer the Indian traveller an opportunity to discover the unexplored and fun side of Israel apart from the religious one.”
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