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Wednesday, 19 December, 2018, 12 : 45 PM [IST]

Tourism Fiji launches brand revitalisation to bring ‘Bula Spirit’ to the world

Tourism Fiji announced a revitalised global brand campaign ready to roll-out in 2019. Produced by Saatchi & Saatchi New Zealand, the refined campaign builds upon the destination’s current brand messaging; ‘Where Happiness Finds You’, while showcasing the breadth of experiences available to visitors.

Matthew Stoeckel, CEO, Tourism Fiji, commented: “Fiji is famous for its stunning environment, world-class resorts and of course it’s hospitality. The new creative assets also showcase the wide range of experiences within the destination while continuing to showcase Fiji’s stunning landscapes and sharing the “bula spirit” of Fiji, which makes it the place where happiness truly finds you.” 

Saatchi & Saatchi New Zealand developed multiple versions of the campaign assets to suit each of Tourism Fiji’s global markets including the USA, UK, Europe, China, Japan, Singapore, India, Australia and New Zealand. The assets are currently rolling out on the destination’s social media channels, before launching in paid media activity in Tourism Fiji’s core markets in 2019. 

“Everyone who comes to Fiji seems to leave happier. The authentic spirit of the people and the place are what makes it such a uniquely happy place in the world right now,” said Toby Talbot, COO, and Saatchi & Saatchi New Zealand. “Everything we have created is grounded in the extraordinary emotive connection that the Fijian people make with visitors. From the incredible singing to the addictive “bula!” of locals that greet you throughout the islands, this campaign is about bottling that happiness and sharing it with the world.”

 
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