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Saturday, 30 December, 2017, 10 : 00 AM [IST]

Bosnia and Herzegovina appoints Nijhawan Group as Tourism Representative in India

The South European nation of Bosnia and Herzegovina has appointed Gurugram-headquartered Nijhawan Group as their Tourism Representative in the Indian market, with effect from January 1, 2018.

Dr Sabit Subasic, Ambassador of Bosnia and Herzegovina to India, said, “Bosnia and Herzegovina is predicted to be, according to World Tourism Organization, one of the fastest growing tourism destinations of the world in the period till 2025. And that prediction is getting confirmed and visible. Bosnia and Herzegovina is already known as a very attractive tourism destination and many tourists from all over the world come to this country. From India, however, we would like to welcome more tourists since we see potential in this market. Therefore, we decided to develop a strategy and promote Bosnia and Herzegovina as a tourism destination for Indian tourists.”

According to Subasic, Nijhawan Group is a well known and very prominent player in the tourism industry of India. “They showed enthusiasm and capacity to work hard with us to attract as many as possible tourists to come to Bosnia and Herzegovina from India. Together with Nijhawan Group, in 2018 we will significantly increase the number of tourists from India. This year, we believe to welcome around 6,000-7,000 Indian tourists, and I am sure that they will enjoy their time there,” he said.

Commenting on this partnership, Ankush Nijhawan, Managing Director, Nijhawan Group of Companies, said that with the growing middle class and increase in disposable incomes in the past few years, India has emerged as the fastest growing outbound travel markets in the world, second only to China. “With Indian nationals looking for newer experiences and destinations, the demand for relatively new entrants like Bosnia and Herzegovina is only poised to grow. It is an exciting time for outbound tourism, and the Indian traveller will only benefit from this trend,” said Nijhawan.

He went on to say, "Since Bosnia and Herzegovina is a new destination in the Indian market, we will actively work with the trade community to enhance their knowledge about the destination as well as help them in curating exciting itineraries for their clients since the country is a treasure trove of history.”
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