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Tuesday, 05 May, 2015, 10 : 00 AM [IST]

Dubai showcases multitude of ways to experience the emirate at ATM 2015

Dubai’s Department of Tourism and Commerce Marketing (DTCM) is using this year’s edition of Arabian Travel Market (ATM), to showcase why the Dubai’s breadth of offer and its appeal to a diverse range of audiences continues to drive the growth of tourism numbers to the Emirate, stated a release. The four-day event commenced yesterday. The Dubai stand at ATM portrays different ways to experience the city through a series of content and on-stand activations, stated a release. Present on the stand are more than 100 of the destination’s tourism industry stakeholders, from governmental partners to hotels, tour operators and destination companies. Particular focuses include the cultural heritage of Dubai, family attractions and the city’s year-round calendar of events.

During the event, DTCM will also be releasing its inaugural Annual Visitor Report, a collation of key tourism metrics, trends and insights that provide background into why Dubai continues to rise through the ranks of most-visited global tourism destinations.

Visitors to the stand will be able to experience the extraordinary views of Dubai offered by Dubai 360, the online interactive tour of the city launched in January this year. Immersive ocular technology will enable visitors to virtually discover Dubai from above, and then dive into the city via hundreds of pieces of panoramic video and photo content.

Twelve mini-documentaries following the journeys of 12 of the world’s most popular instagrammers experiencing tailor-made itineraries of Dubai will be on show. Titled ‘MyDubaiTrip’, the project was a partnership between DTCM and social-travel experts Peeta Planet, and saw the instagrammers visit Dubai in late 2014 to experience itineraries curated by 12 of the Emirate’s most popular social media storytellers.

With a view to showcasing the cultural aspects of Dubai, the Sheikh Mohammed Centre for Cultural Understanding (SMCCU) has a dedicated area on the stand, where SMCCU representatives are giving various presentations on all aspects of Emirati culture throughout the four days of the show, including raising awareness of the unique attraction of Ramadan as a period to visit Dubai. Meanwhile, a special gastronomy area is showcasing homegrown dining concepts as well as authentic Emirati and fusion restaurants, complete with daily food tastings for guests.

With events one of this year’s key focuses, Dubai Festivals & Retail Establishment (DFRE), an agency of DTCM, is on the stand to promote Dubai’s festivals calendar, including its upcoming summer programme that involves Ramadan in Dubai, Modhesh World, Eid in Dubai and the Dubai Summer Surprises. Dubai Calendar is showcasing the year-round calendar of events and continual enhancements.

During the week, Dubai Tourism will host more than 200 industry buyers from 30 countries, all of whom have never visited Dubai before, and many of whom are from emerging markets that present significant potential growth. Prior to ATM, the buyers experienced a three-day itinerary that showcased different facets of Dubai, from activities in the desert and city, to cultural experiences; a tour of Dubai Marina on the Dubai tram and a tour of the Dubai coastline, onboard both a Dubai Ferry - in partnership with the RTA (Roads and Transport Authority) – and a 65ft yacht. The buyers also participated in a number of hotel inspections, including the newly opened TajDubai.

Commenting on Dubai’s participation in ATM, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “ATM brings the global travel industry to Dubai, thus providing the perfect opportunity to promote our destination offering and showcase why the emirate continues to rise through the ranks of the most visited cities in the world. Month on month, the offering continues to be enhanced with new hotels, attractions, restaurants and experiences, and a vital part of our role is to demonstrate that there are many different ways to experience Dubai, and many different audiences that can create their perfect holiday or business trip here.

“Our focus this year is on using different forms of content to showcase Dubai through different perspectives, whether that’s the breath-taking views offered by Dubai 360; talks about Emirati heritage and the culture of the region from SMCCU; food from the kitchens of our home-grown restaurants; or the experiences of the city as shared by its residents and visitors through His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s #MyDubai initiative,” he added.

Additionally, the 2015 Dubai Pocket Guide will also be launched during ATM. This handy, user-friendly consumer guide offers information, tips and advice for visitors both at the initial holiday planning stage and once on the ground in Dubai. A dedicated Theatre Room is being used for various demonstrations and presentations about Dubai’s tourism offerings.

Further, the Dubai Green Tourism Awards 2015, taking place on May 6 in DWTC’s Al Multaqua Ballroom, will honour and recognise the hospitality industry’s contributions to a sustainable environment. The event will see DTCM award tourism businesses that have made especially significant efforts in the sustainable and green tourism sector. There will also be a panel discussion on the Future of Ecotourism in Dubai.
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