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Wednesday, 16 October, 2019, 13 : 50 PM [IST]

ITB Asia 2019 opens in grand style in Singapore

ITB Asia 2019 has started today at Sands Expo and Convention Centre in Marina Bay Sands, Singapore. The event is witnessing the participation of over 1,300 exhibitors and more than 1,250 buyers are attending the show. 

Chee Hong Tat, Senior Minister of State, Ministry of Trade and Industry and Ministry of Education, Republic of Singapore, Michael Müller, the Governing Mayor of Berlin, Federal Republic of Germany, Dr Christian Göke, CEO, Messe Berlin GmbH and Keith Tan, Chief Executive of Singapore Tourism Board, graced the opening ceremony as guests-of-honours.

Commenting on this year’s show, Katrina Leung, MD,  Messe Berlin (Singapore), ITB Asia’s organiser, said, “ITB Asia continues to maintain its position as the leading travel trade show in the region. Working in close collaboration with international exhibitors, travel companies and international buyers from across the MICE, leisure and corporate travel markets, we look forward to unveiling this year’s engaging and exciting programmes that will benefit all. With the expansion of the show and the launch of MICE Show Asia, we’re delighted to welcome our visitors to this 2019’s edition!”

The event is witnessing the participation of over 110 National Tourism Organisations (NTO) and Regional Tourism Organisations (RTO). There are many first-time appearances for NTOs from Armenia, Czech Republic, Malta, Russia and the Balkan States – Macedonia, Montenegro and Serbia, and RTOs from Busan, Frankfurt, Los Angeles and more. Looking at the growing demand of MICE and corporate travel sector, the organisers have for the first time introduced MICE Show Asia. This will facilitate the attendee to know how the global meeting and events industries shaping up in 2020. Besides this, the MICE show will also throw light on how digital transformation is impacting the industry.  

As part of today’s (16 October) keynote line up, and IBM will address the industry’s common challenges such as readying businesses for their next wave of growth; rethinking and reinventing distribution strategies; and how the travel industry can capitalise on the digital revolution to succeed. Tomorrow (17 October), attendees can look forward to hearing from Agoda, Expedia, Google, TripAdvisor and Wego, who will discuss actions to adapt to the ever-evolving market. On Friday (18 October), the final day of the show,, OYO China, and Tujia will lead the conversation on maximising opportunities to meet the needs of a new generation of Chinese travellers.

Other noteworthy sessions during the show include those led by ITB Asia’s partners in the Destination Marketing and Muslim Travel conference tracks. The Destination Marketing track will feature a series of tours and activities led by iVenture Card, Rezgo, TourRadar and Trip Ninja. They will discuss topics ranging from multi-city travel, what experiences can learn from hotel distribution and how to get the most for brands via online travel agencies (OTAs). In the Muslim Travel track, CrescentRating, in its fourth year of partnership with ITB Asia, presents “Halal In Travel Asia Summit”. Attendees of ITB Asia 2019 will gain key insights from the official release of Mastercard and CrescentRating’s Muslim Women in Travel Report, and CrescentRating’s report on Gen Z Muslim Travellers.         

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