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Wednesday, 17 August, 2016, 14 : 00 PM [IST]

JA Resorts & Hotels appoints Avant Garde Consulting as India Representative

In order to create brand awareness about their various properties in the Indian market, Dubai-based JA Resorts & Hotels has appointed Avant Garde Consulting as its Representative office in the Indian market. JA Resorts and Hotels has seven properties across Dubai & the Indian Ocean, of which five are based in Dubai, namely JA Jebel Ali Beach Hotel, JA Palm Tree Court, JA Oasis Beach Tower, JA Ocean View Hotel and JA Hatta Fort Hotel, JA Manafaru in the Maldives and Enchanted Island Resort in Seychelles. “JA Resorts and Hotels is among the leading hotel companies in Dubai. India is a developing market for JA and the brand has a long-term vision of firmly establishing itself in the Indian market, eventually developing India into a primary market for business,” said Pooja Wadhwa, Partner, Avant Garde Consulting.

In order to tap the Indian market for JA Resorts and Hotels, Avant Garde Consulting is approaching DMCs, undertaking B2B initiatives and participating in various trade shows, including the one organised by Dubai's Department of Tourism and Commerce Marketing - DTCM in India. “Our prime motto is to build the brand name of JA in India. JA has a flexible management and is open for all kinds of agreements with the travel trade. At JA Resorts and Hotels, guests are served with great hospitality and various amenities to comfort the needs of all,” said Kunal Munshaw, Partner, Avant Garde Consulting.

JA Resorts and Hotels is targeting free individual travellers (FITs), along with MICE, Special Occasions and destination weddings from across India. With Avant Garde Consulting as India Representative, they will also look at growing the market base in Tier-II cities of Gujarat and Punjab.
 
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