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Tuesday, 23 February, 2016, 08 : 00 AM [IST]

Kamaltara Enterprises records 30% y-o-y increase for wine tours to Nashik

Manoj Tarachand JagtapNashik-based tour operating company specialising in wine tours, Kamaltara Enterprises has witnessed 25-30% year-on-year increase in demand since 2006 for city tours. “Out of the 110 wineries in India, 42 are in Nashik, making it the wine capital of India. About 80% of our customers are from Mumbai and Pune, and 20% from the rest of India and abroad. We have seen surge in travellers opting for wine tours to Nashik by 25-30% each year,” emphasised Manoj Tarachand Jagtap, Proprietor, Kamaltara Enterprises.

Throwing light on the company’s expansion plans, he added that apart from continuous innovation, he plans to conduct educational wine tours to Europe for a group of 20 travellers from India by September and October , which are the months of harvest.

Talking about the travel trends, he shared that Indian travellers are mostly aged from 25 to 30, while inbound travellers are senior citizens. Nearly 80-90% of the travellers are luxury clientele who like to stay in vineyards for a short duration. “We do a lot of promotions in related colleges such as of biotechnology and hospitality to generate demand. Currently, we are targeting young kids from 10-18 years to teach them about the by-products that can be made from wine,” stated Jagtap.

2015 was yet again another positive year for Kamaltara Enterprises, the highlight being the travel of 52 senior citizen members from Moet and Chandon champagne, a French fine winery and one of the world’s largest expansive champagne producers, to Nashik wineries. They praised the quality of wine being produced in Nashik and rated it of international standards, he said. After recording about 25% growth last year, this year Jagtap is eyeing a 30% growth target.

The familiarisation trips and events organised by Enterprising Travel Agents Association (ETAA) have been beneficial to the company, he said.
 
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