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Friday, 27 February, 2015, 12 : 00 PM [IST]

PROMPERÚ appoints AVIAREPS as its India Representative

In order to target the growing number of Indian outbound travellers to South America, PROMPERÚ (Peru Export and Tourism Promotion Board) has appointed AVIAREPS as its Representative in India. With immediate effect, AVIAREPS India will be responsible for carrying out all sales, marketing, and public relations activities in India on behalf of the destination, stated a release.

Commenting on the alliance, Magali Silva Velarde-Álvarez, Minister of Foreign Trade and Tourism (MINCETUR) and President, Export and Tourism Promotion Board (PROMPERÚ), said, “India is an important potential market for Peru to which we are beginning negotiations towards a bilateral Free Trade Agreement. Both countries are historically similar since they are land of millenary civilisations”.

Joseph Fernandes, General Manager, AVIAREPS India, said, “We are looking forward to introducing PROMPERÚ to the Indian travel trade. Peru is one of the most exciting and unique destinations one can visit and we at AVIAREPS will constantly focus on showcasing the best of Peru to the vast and continuously growing outbound Indian market.”

AVIAREPS India will work closely with PROMPERÚ to strengthen Peru’s position within the Indian travel trade and enhance its awareness in India. The tourism marketing and public relations firm will conduct training seminars for the travel trade and organise Familiarisation (FAM) trips to Peru. It will function as PROMPERÚ’s press office in India, helping to increase awareness and generate interest among the holiday destinations in South American nation.

In the past five years, the percentage of Indian tourists in Peru has doubled and, during the last year it has increased by about 12 per cent between 2013 and October 2014, according to PROMPERÚ’s official numbers.

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