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Thursday, 11 August, 2016, 17 : 00 PM [IST]

Serendipity Arts Trust announces the first edition of Serendipity Arts Festival

Serendipity Arts Trust, a Munjal initiative for the promotion of creativity in arts and culture, announced Serendipity Arts Festival. This will be held in Goa from December 16 – 23, 2016. The Festival aims to encourage the evolving arts community, promote a culture of patronage and create value for the arts, thus ensuring India’s place in the global cultural dialogue.

Serendipity Arts Festival will be the first of its kind in India to celebrate the diversity in art with a special focus on performing, visual, and culinary arts. To make the platform accessible, a majority of these programmes will be free and require only a basic registration. 

The programming will be dispersed across a mix of indoor and outdoor locations along Panaji’s waterfront. Audiences will get to engage with the arts in beautiful, carefully designed and often unconventional settings. Most venues will be within walking distance of each other and the Festival will provide transit/ shuttle options. The event is expected to attract artists, performers, writers, journalists, academics, collectors, enthusiasts and others engaged with the arts community, both within and outside the country to the sunny state of Goa for the cause of art.

Sunil Kant Munjal, Chairman, Hero Corporate Service Pvt. Limited, said, “The Serendipity Arts Festival at Goa is an interdisciplinary curated arts festival, designed to challenge boundaries and redefine the formats of presentation and engagement. It is a unique social responsibility project, which will promote education, spread awareness, empower artists, and reassert value in the arts. The festival will also promote arts education and revive interdisciplinary arts through collaborations between organisations, artists and audiences. It aims to bring back patronage of the arts by initiating engagement; the idea is to develop newer ways of looking at art and culture. Nurturing our rich past, while acknowledging the present, the festival addresses the future and the new vocabularies that are rooted yet progressive. We hope the Festival will give momentum to the many ongoing initiatives and trigger a larger and much-needed arts and culture wave in the country through similar public initiatives.”

Preeta Singh, Festival Director said, “We are thrilled to announce the first edition of the Serendipity Arts Festival, which we believe will change the way art is consumed in India. We understand the eminent need to break the conventional compartmentalisation of art in India, wherein every discipline is evolving in isolation. Through this festival we aim to bring together all these disciplines on one collaborative platform to achieve even bigger creative outcomes. We are celebrating diversity in art with a special focus on visual, performing and culinary arts, each of which will be led by renowned curators with distinct backgrounds.”

The event also saw the announcement of the curatorial panel of experts from distinct backgrounds representing the disciplines that will be a part of the festival. All the curators have been selected in order to start conversations and exchange across artistic styles, generations, and geographies.

Workshops, lectures, conclaves, and a host of pedagogical platforms will be led by leading artists and educators to create exciting opportunities for learning. Serendipity Arts Festival will bring together hundreds of artists from various disciplines for interdisciplinary projects that will educate and open up space for creative dialogue with the intent to engage people with the legacy and future of arts and culture.
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