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Thursday, 13 August, 2015, 18 : 30 PM [IST]

Trip Factory launches ‘Book & Go’ (BOGO) Cards for aspirational budget travellers

Online holiday store, Trip Factoryhas launched an innovative pre-paid ‘Book & Go’ (BOGO) Travel Cards today.  Targeted at the aspirational but budget-contrained travellers, the BOGO cards ensures pocket-friendly travel packages that enables travellers to fly and stay at any airport city at economical at the same time value-for-money prices. Starting at as little as Rs 4,999 for domestic leisure destinations such as Goa, inclusive of round ticket airfares, four days three nights stay, breakfast and all taxes, these cards are also available for eight international destinations for as low as Rs 19,999. Travellers can choose their travel dates as per their convenience within a period of 12 months from the date of purchase of the card.

Talking about the BOGO Card, Amit Aggarwal, Co-Founder, Trip Factory, said that the product has been designed considering the consumer psyche.  “50-60 per cent of the market in India are aspirational budget constrained travellers who earn a monthly income of Rs 25 to 30,000.  We get a lot of queries from this segment for holiday options at a budget as low as Rs 10,000,” he said.  “We tried to simplify the travel aspirations of this segment through the BOGO Card,” he added.  BOGO Cards are prepaid cards that are cost effective, offer convenience and provide a hassle-free experience that will cater to the needs of the dynamic traveller. The card offers flexibility to travel 200 days in a year at a fixed price. BOGO Cards can be redeemed for travel 14 days prior to the date of departure for a date that extends up to 12 months from the date of purchase.  Each holiday carries a return ticket, stay at a three-star hotel with breakfast.

Apart from the cities covered with airports within India, BOGO Card holidays also covered few important international cities which are high on a budget travellers aspirational list, such as Dubai, Bangkok, Singapore, Hong Kong, Abu Dhabi, Colombo, Kathmandu, etc. Going forward, Trip Factory has plans to cover more domestic and international cities into the list, Aggarwal said.  “We want to cover 50 to 60 cities both within India and overseas in a year’s time.”

Trip Factory was launched two years back as an online platform to enable consumers plan their holiday.  “We are today the largest online holiday platform in terms of choice and content for holidays.  We try to provide answers to all sorts of queries of consumers,” Aggarwal informed.  “We only sell holidays.  Our technology, investment, resources, etc. are all geared to create best holiday experience to consumers,” he said when asked about the differentiating factors of Trip Factory in comparison to other OTAs.

Launched in 2014 by Vinay Gupta and Aggarwal, who also founded Via.com, TripFactory is an online customised holiday store. The company has recently received Series A funding from Aarin Capital Partners. When asked about expansion plans in the wake of venture funding, Aggarwal said the company would be investing in strengthening its technology base, branding and marketing capabilities soon.  “From a 40 people company, we will be growing to 400 people company by March 2016,” he said.  While maintaining its B2C model of business, Aggarwal said that the company would be doing “select B2B” business with few partners.



 
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