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Thursday, 26 February, 2015, 17 : 30 PM [IST]

VisitBritain to make ExploreGB an annual B2B event

Liverpool to be the host city for its 2016 edition
Considering the huge success of the first edition of ExploreGB, a B2B inbound expo of VisitBritain, the national tourism body decided to make it an annual calendar event. The 2016 edition will be hosted in Liverpool. This was announced by Sally Balcombe, CEO, VisitBritain while addressing buyers and sellers at Ascot Racecourse in London.

She said that VisitBritain had to turn down many requests this year, but will try to make the event bigger next year. Around 250 buyers from 51 countries are meeting 250 sellers at the two-day ExploreGB.

Britain welcomed 375,000 Indians in 2014, which is a growth of six per cent. India figures 17th among the top 20 markets for Britain, the top three being France, Germany and USA.

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