Vikas Sheth has been appointed as the Country Manager of VisitBritian in India. He will be based in Mumbai (VisitBritain’s new headquarters in India) from February onwards. This was announced at the Destination Britain India 2017 event held at Hyatt Regency in Pune yesterday.
Sheth is currently working in the VisitBritian High Commission in Delhi. He has over 9 years’ experience with technology, brand marketing and digital strategy consulting. Having worked with Fortune 500 clients in the FMCG, Fashion, Consumer, Electronics & Technology sectors, he brings a good understanding of brand management, digital strategy, omni-channel consumer experience and real-time data analytics. Vikas holds an MBA with a major in Strategic Management & Marketing from IE Business School, Spain.