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Friday, 07 December, 2018, 16 : 15 PM [IST]

Vistara to offer low economy fares

According to Times of India (TOI), Vistara will now give the option of a basic economy fare where flyers will need to buy meals on board like they do on low-cost carriers (LCC). The Tata-Singapore Airlines JV will introduce a new economy fare category called ‘lite’ from August 29, where flyers will get meals on board against payment. While ‘lite’ passengers, like regular economy ones, will get 15 kg of check-in baggage, but the ‘lite’ flyers will need to do so in one bag unless they want to incur extra charges.

The airline also announced Vistara World, "its free in-flight entertainment system with video and audio content of more than 70 hours streamed wirelessly onto personal handheld devices and laptops." Vistara World will be rolled out fleet-wide in August 2018, subject to regulatory approvals.

Leslie Thng, CEO, Vistara, said: "Consumers today have a vast range of options and the one-size-fits-all approach is increasingly becoming redundant. It is the age of flexibility; of deciding for yourself; of doing things at your own terms. We observed this consumer behaviour over a period of time and are delighted to bring ‘Vistara Freedom Fares’ to the discerning travellers, while also further enhancing our product and service portfolio with ‘Vistara World’."

Sanjiv Kapoor, Chief Strategy and Commercial Officer, Vistara, said: "Our new fare model also addresses customer feedback related to change and cancel fees. With ‘Vistara Freedom Fare’, we’re offering flexi fares at reasonable add-on rates to standard fares, and in exchange giving customers much lower or zero cancel fees along with other enhanced benefits. Together with the introduction of wireless streaming of in-flight entertainment content, the attractive bundled features will provide more choices and value to customers and also help us enhance overall customer satisfaction and experience."

(Source: TOI)

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