The Canada Tourism Commission (CTC), Canada's national tourism marketing organisation, organised a Canada Experience Workshop in Mumbai today and will organise the workshop in Delhi on February 25, 2013. The workshop is aimed at promoting Canada as an all-in-one destination in India. CTC along with its key provincial partners, Travel Alberta, Tourism British Columbia and Ontario Tourism participated in the workshop in Mumbai. The workshop highlighted Canada’s tourism potential in numerous tourism segments, including honeymoon, adventure, leisure, culture and heritage, Bollywood, and family.
CTC is working closely with the travel trade, and through extensive advertising, workshops and Familiarisation (FAM) tours is building awareness and establishing a connect with travel agents, tour operators and the media. Commenting on the segments that CTC intends to tap into in the Indian market, Tina Singh, Assistant Vice President, CTC, India, said, “The Tourism Board will continue to focus on FIT's along with visa awareness in 2013. We would also be relaunching Signature Experiences Collection (SEC) in May year. SEC's are once in a lifetime travel experiences found in Canada and it helps trade partners market Canada better."
In accordance with their promotion and marketing strategy for India in 2013, CTC aims to go beyond metros and establish a strong foothold with their two-fold approach in Tier-II cities as well. Their first phase of the strategy will focus on Kolkata, Chennai, Bengaluru, Hyderabad, Ahmedabad and Chandigarh. The second phase will lay focus on the potential markets of Lucknow, Jaipur, Indore, Nagpur, Pune, Kochi, Thiruvananthapuram and Guwahati. Nearly 80 per cent of CTC's budget in 2013 is directed to trade, business events and helping retailers sell Canada more efficiently.
Commenting on the potential of the Indian market, Harvey Hamazaki, Trade Consultant, Asia, Ontario Tourism, said, “Ontario as the gateway to Canada, has seen a huge number of Indian arrivals over the years. The Indian market has immense potential in terms of future growth and investment, and is Ontario's second fastest growth market. CTC has established a great strategy to promote Canada in the Indian market and we look forward to a fruitful association with CTC as a partner.”