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Wednesday, 23 April, 2014, 13 : 30 PM [IST]

Cox & Kings partners with Liverpool FC E.L.I.T.E.S to launch student travel plan

Cox & Kings Ltd has tied up with Liverpool FC E.L.I.T.E.S to launch a special student travel plan, as per a Business Standard report. Liverpool FC E.L.I.T.E.S is a joint venture between the English premier league club Liverpool FC and London School of Business and Finance, which was formed about a year ago. The new travel plan enables kids between 11 and 17 of years to learn to play football with the coaches of Liverpool FC. Each full programme is for two weeks and costs approximately Rs 1.20 lakh per week. The programme also includes English language tuition among others.

“The football passion has struck India and is rapidly growing as people are increasingly following the game and ardently supporting their favourite teams. It is heartening to see that more and more youngsters want to play the game beyond just a hobby. With this partnership, we aim to give these young Indian footballers an opportunity to hone their talent and train with those who inspire them,” said Ravi Menon, Vice President, Cox & Kings.

Incidentally, Cox & Kings has also been awarded the exclusive rights to promote hospitality packages for FIFA World Cup 2014, which will take place in Brazil from June 12 to July 13, 2014.
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