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Wednesday, 05 December, 2012, 10 : 00 AM [IST]

Elite Rent-a-Car appoints VS Luxe Promotion as India Representative

Aims to tap honeymoon and corporate segments in metros and Tier-II cities
Luxury car rental company Elite Rent-A-Car has entered the Indian market by appointing VS Luxe Promotion Private Limited as their Representative in the country. According to Graziella Zanoletti, Chief Inspiration Officer, Elite Rent-Car, “Elite Rent-A-Car was launched in 1987 with the aim to fill the gap in the car rental industry by making luxury cars available for hire all over Europe and we felt that the Indian market with its huge potential is a perfect fit for us. Indian travellers are among the wealthiest in the world and our options, which include airport transfers, driving tours through Switzerland, France and Monaco, car rentals and chaueffer driven tours will appeal to them.” Elite has a fleet of over 400 exclusive car models from luxury car manufacturers such as Aston Martin, Audi, Bentley, Ferrari, Lamborghini, Maserati, BMW, Mercedes Benz, Porsche, Land Rover and several others.

Viviane Stephan, Dierctor, VS Luxe Promotion, added, “Our primary aim will be to understand the peculiarities of the Indian market and then we will accordingly formulate our India strategy. We aim to tap the honeymoon and corporate segment in metros and Tier-II cities in the country. We will also work with travel agents to create awareness about our product offerings and hold workshops for them. In our interactions with the travel trade so far, we have seen a positive response to our products and we are confident that Elite Rent-A-Car will do very well in the Indian market.”
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