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Sunday, 04 August, 2013, 19 : 00 PM [IST]

Hertz Corporation appoints Discover the World Marketing as GSA in the Philippines

Launches limited period 25% discount offer
USA-based car rental company, Hertz Corporation has appointed Discover the World Marketing as its General Sales Agent (GSA) to grow outbound car rentals from the Philippines to more than 8,800 Hertz locations in 150 countries. The deal with Discover is a first-of-its-kind in the Philippines car rental market, stated a release. Discover will manage sales and customer support throughout the Philippines and will use its presence in the Philippine travel industry to promote Hertz. In addition to the promotion of Hertz rentals across the US, Discover will also support outbound rentals to Europe, Latin America, Middle East, Africa and Australasia.

Hertz outbound car rentals are available for bookings at all Global Distribution Systems (GDS) in the Philippines. Discover has already established a local reservations office and call center to service the travel trade and corporate market. The company will collaborate closely on both outbound and inbound opportunities with Hertz Philippines, which is operated by Hertz licensee, Exclusive Cars International Holdings.

To celebrate the new partnership Hertz has launched a discount of up to 25 per cent on Hertz Prestige and Adrenaline Collections for customers residing in the Philippines. Vehicles from these Collections can be reserved by make and model. This discount offer is valid for vehicle pickups at participating Hertz locations in the USA for the Prestige and Adrenaline Collections and Australia, Belgium, France, Germany, Italy, Netherlands, Spain, and UK for the Prestige Collection. In order to receive this offer, Promotion Code (PC) 191096 must be mentioned at time of reservation. The promotion is valid for booking till August 30, 2013, for car rentals picked up by December 15, 2013.

Michel Taride, Group President, RAC International, Hertz Corporation, said, “We view the Philippines as an important and growing source market for our international car rentals, especially as visitor exports are expected to increase 8.2 per cent from 2012 to 2022 according to the World Travel and Tourism Council. With its highly established pedigree in global travel distribution, Discover the World Marketing Philippines is ideally positioned to help Hertz expand its long-term outbound growth strategy.”

"Hertz is first major car rental company to appoint an outbound Representative in the Philippines. Our country continues to enjoy a vibrant outbound travel market for both leisure and business. We look forward to promoting Hertz to more than 2,000 travel agencies and various corporate clients, and collaborating with Hertz Philippines," added Francis E Juico, Country Director, Discover the World Marketing Philippines.

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