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Friday, 23 December, 2011, 12 : 30 PM [IST]

Michael Meade appointed Acting CEO of Tourism Fiji

Michael Meade has been appointed as Acting CEO of Tourism Fiji and has taken up leadership of the Fijian national tourism organisation. Aiyaz Sayed-Khaiyum, Minister of Tourism and Attorney General, Fiji, said he was delighted to welcome Michael Meade to Fiji to help guide Fijian tourism as the organisation begins to implement a new change in its strategic goals and objectives. "Michael is one of Asia Pacific’s more successful tourism executives, and he brings a wealth of over 30 years of knowledge and experience to Tourism Fiji,” he said.

An Australian national, Meade has held senior management and marketing roles in some of the world’s leading hospitality and aviation brands. These include the InterContinental Hotels Group, Sheraton Hotels & Resorts, Southern Pacific Hotels Corporation, Rendezvous Hospitality Group, Jin Jiang Hotels China, and British Airways, according to a report in

The Minister said the Bainimarama government was pleased with this year’s visitor arrivals and yields. “The results clearly show that the initial shift in strategic focus that we requested of Tourism Fiji and implemented this year, is working; we are on target to not only achieve record visitor arrivals but also see an increase in average room rates, visitor spending, tax revenue, and overall benefits for Fiji and its people. As a result, Tourism Fiji will continue focusing on growth and higher yields in our main markets of Australia, New Zealand, and USA, whilst further growing and developing emerging high-growth markets such as China and India,” he said.

David Pflieger, Chairman, Tourism Fiji, added that growth and development of Fiji’s brand and its reputation as an exotic destination, along with further enhancement of the destination’s resorts, hotels, and airlines will be all-important for 2012 as the national tourism organisation works in collaboration with the industry to develop and enhance Fiji’s tourism industry.
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