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Saturday, 03 April, 2010, 10 : 00 AM [IST]

OTMPC launches an India specific website for travel trade

To promote Ontario province in collaboration with CTC
Ontario Tourism Marketing Partnership Corporation (OTMPC) recently launched an India specific website, for the travel trade to provide them with information related to the destination. The Corporation is going to promote the province in India by working closely with Canadian Tourism Commission (CTC) and partnering with them for travel trade and media initiatives for the first couple of years.

OTMPC is going to focus on key source markets like Mumbai and New Delhi in India with products like the city of Toronto, Niagara Falls and the Eastern Ontario region. India is placed at number six for the province of Ontario with regards to tourist arrivals, with 47 per cent of visitors in the VFR category. Approximately 80,000 Indian visited Ontario province in 2008. The top five markets for Ontario are UK, Japan, Germany, France and Mexico.

The Corporation aims to attract Indian tourists through a number of marketing and promotions opportunities such as the International Indian Film Academy Awards (IIFA) which will be held in Toronto in June next year, training programmes for the travel trade and destination awareness through media and PR activities. “In international markets we often work very closely with our national counterpart, CTC, in order to leverage our resources and the Canada brand. As India is a new market for us and also for CTC, we will partner with CTC to promote the province. IIFA Awards in June 2011 will offer us a great opportunity to put the spotlight on Ontario and to start promoting our great province to more than 400 million Indian viewers,” informed Robin Garrett, President and CEO, OTMPC.
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