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Friday, 02 May, 2014, 15 : 00 PM [IST]

South African Tourism appoints Risuna Mayimele as Global Manager, Communications

South African (SA) Tourism has appointed Risuna Mayimele as Global Manager, Communications, with effect from today, as per a release. Prior to joining SA Tourism, Mayimele worked as a Marketing Manager for SABC3, where she headed the Marketing and Communications department.

Her career spans over 13 years, as a Marketing Communications practitioner. She has years of experience in marketing research and strategic planning in the advertising and media industry. She has worked in leading global advertising agencies in the area of strategic planning, both in South Africa and outside the country, including Nigeria and Ghana.

Prior to SABC3, she worked as the Strategic Planning Director for the Ogilvy Ghana office, where she was instrumental in launching the Vodafone brand in the country. She has also worked in countries in West Africa as a Marketing Communications Consultant. Mayimele is a BA Communications Management graduate, and holds a Post-Graduate Diploma in Strategic Brand Management.

“South African Tourism welcomes Mayimele to her new position. With her expertise, extensive knowledge and experience in media, we are confident that she is best suited to take over this challenging but rewarding position.  We know she will be more than capable of enhancing our organisation’s global communication strategy,” said Janine Hutton, Chief Marketing Officer, SA Tourism. 

“Tourism is one of the most important sectors that drive economic growth in South Africa. I am extremely motivated to be part of the SA Tourism. I am joining a strong team that has managed to successfully position South Africa positively on an international scale. I look forward to contributing towards the growth of this sector and positioning South Africa as the place to visit,” stated Mayimele.

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