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Thursday, 08 February, 2018, 10 : 00 AM [IST]

Thailand eyes 10% rise in Indian travellers in 2018

Focusing on the introduction of new activities, shopping malls and long stays for Indian travellers, Tourism Authority of Thailand (TAT) is eyeing a 10% rise from the Indian market in 2018. Thailand recorded 18% increase in Indian arrivals by welcoming over 1.4 million travellers in 2017. Santi Chudintra, Deputy Governor for International Marketing (Asia and the South Pacific), TAT, said, “India ranks in the top 5 list of highest number of visitors to Thailand after China, Malaysia, Korea and Laos.”

Thailand received over 35.3 million international visitors in 2017, showing an increase of 8.77% over 2016 thereby earning revenue of TBH 1.82 trillion through tourism.

“TAT is also organising roadshows which will be held in Chennai, Indore, Kolkata, and Jaipur in June this year in which over 30 Thai suppliers will participate,” informed Chudintra.

Talking about TAT’s initiative to focus on tapping the rising segments from the Indian market, Soraya Homchuen, Director, TAT - Mumbai said, “TAT is initiating many unique activities and projects this year that will focus on promoting women, family and first time traveller segments for the Indian market.”

Chudintra also focused on Women travellers to be an important segment and said, “TAT’s Women Journey Thailand campaign in 2017 offered a huge range of activities, special deals, discounts and privileges in Thailand for the women travellers from around the world. For women, Thailand offers shopping centers and women-journey application to check tourism destinations.”

Speaking about Thailand’s exhibition and convention centers to cater the MICE segment, Chudintra said, “Thailand has recently seen big incentive growth. Big group meetings can be hosted in the BITEC – Bangkok International Trade and Exhibition Centre. We also have other popular cities with MICE services like that of Chiang Mai International Exhibition and Convention Centre and many more with good DMCs to handle the packages.”

To reach the travel trade and trade media, TAT Mumbai organises frequent familiarisation trips to Thailand.
 
TAT Mumbai participated in the recently concluded OTM 2018, where it displayed its new campaigns along with a myriad of 22 Thailand agents as participants that included Hotels, DMCs, Entertainment Companies, and its regional carriers along with its flag carrier, Thai Airways.
 
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