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Friday, 09 November, 2012, 12 : 00 PM [IST]

Thomas Cook (India) launches Rock-On Holidays for youth segment

With a view to captialise on the youth segment, Thomas Cook (India) Ltd has launched a youth-centric travel product range - ‘Rock-On Holidays’. Thomas Cook India’s customer analysis noticed an emerging trend that almost 45 per cent of its individual holiday travellers are youth and the segment is poised to grow at a rate of 25-30 per cent.

The analysis also revealed that for a young traveller travel is a voyage of discovering new places, and importantly - different, exciting non-traditional experiences. The product team of Rock-On Holidays has designed itineraries to destinations for young travellers starting from Rs 35,000. This includes bike tours and pub crawls in Spain, scuba diving at Ko Samet, elephant trekking and rafting in Bali, Queenstown’s high adventure activities, mountain biking, para gliding and alpine trekking in Switzerland, Orlando’s Clearwater beach tripping, Kilimanjaro climb in Tanzania, Iceland’s Northern Lights tour, horse trails in South Africa, a local village experience in Laos, etc.

Rock-On Holidays also offers activities like I-fly, fissure snorkelling, ice-climbing, kayaking, zip-trekking, snow-mobiling, glacier hiking and touring via horseback, Segway, bicycling, or a Ferrari drive experience. It also includes the best of world famous clubbing capitals - Miami, with a special ‘One Single Party Pass’; Las Vegas with a  ‘VIP Pool Party tour’;  a ‘Dine with an Astronaut’ experience in Orlando and Europe’s top party place- Ibiza.

Commenting on the launch of ‘Rock-On Holidays’, Madhav Pai, Director- Leisure Travel (Outbound), Thomas Cook (India) Ltd, said, “At Thomas Cook (India) Ltd, we’ve been observing with delight the emergence of Gen Y Indian travellers - a confident and experimental segment with rapidly growing purchasing power. Their hunger for non-traditional, experiential travel has been the driver of our path-breaking initiative, Rock-On Holidays. With its diversity of unique travel experiences and innovative activities, we are confident that Rock-On Holidays will address a latent need of this powerful youth market and help us create a new generation of customers for the brand.”
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