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Wednesday, 01 October, 2014, 14 : 30 PM [IST]

Thomas Cook India launches Travel Quest

India’s first national travel quiz for school student
To commemorate World Tourism Day, Thomas Cook (India) Ltd., has announced the launch of the Thomas Cook Travel Quest, India’s first national travel quiz for school student. Thomas Cook India has partnered with Greycaps India Pvt. Ltd., Asia's largest on stage quizzing and knowledge services company and curated by noted quiz master Giri Pickbrain with the focus being on history and geography, as per a release.

With over 50 per cent of India under the age of 25 years and the country set to become the world’s youngest nation by 2020 (with an average age of 29 years), this changing young demographic with growing aspirations seeks exposure to a global curriculum and opportunities that are increasingly being built into the curriculum of progressive schools. Thomas Cook India’s Travel Quest sets out to serve these schools and enthuse their students with a fresh, vibrant approach to learning and to help create a globally aware and confident young Indian.

The contest is open to school students across India from classes VI to IX, with a six month extensive outreach starting in mid October 2014, across 16 cities (Mumbai, Delhi, Noida, Gurgaon, Jaipur, Chennai, Bengaluru, Hyderabad, Kochi, Pune, Ahmedabad, Indore, Dehradun, Kolkata, Raipur and Bhubaneshwar). A written qualifying test across the 1200 schools, followed by qualifiers to determine City, State, Zonal and eventually National winners. The four zonal winners will contest for the title prize at the grand finale, which will be held in Mumbai during Q1 2015.

Madhavan Menon, Managing Director, Thomas Cook (India) Ltd., said, “We are delighted to announce the launch of Thomas Cook’s Travel Quest, a first of its kind initiative for young Indians via our partnership with Greycaps. Experiential learning is the need for today’s young minds and travel is indeed the best teacher. Our travel quiz platform - Travel Quest, is our contribution to encouraging schools and young Indians to look beyond the classroom and conventional methods of learning."

He added, “For us at Thomas Cook India, the Thomas Cook Travel Quest is a strategic pioneering initiative that serves to nurture the passion for travel and learning of India’s next generation – its young explorers.”

Pickbrain said, "In an era when the need of the hour is to equip our children to be globally savvy and prepared, Thomas Cook's Travel Quest Travel Quiz provides a wonderful opportunity and platform for schools to widen the knowledge horizons of young Indians."
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