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Tuesday, 09 January, 2018, 13 : 00 PM [IST]

UBM India to ring in 25th anniversary of SATTE with participation of over 1,000 exhibitors

B2B exhibitions organiser, UBM India is all set to bring in the 25th anniversary edition of SATTE - South Asian Travel and Tourism exchange from January 31 to February 2, 2018 at Pragati Maidan, New Delhi. This year, the exhibition has witnessed a tremendous response from the industry with participation from over 1,000 exhibitors and representation of over 50 countries and 28 Indian states. SATTE will provide a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism and hospitality industry along with National and State Tourism Boards (NTOs and STOs) to congregate and conduct business, arrive at solution-driven innovations to counteract economic uncertainties, and promote inbound, outbound and domestic tourism in India. This industry platform is also supported by the Ministry of Tourism, Government of India.

SATTE continues to receive the support of international organisations and Indian travel trade associations such as World Tourism Organization (UNWTO), Cruise Lines International Association (CLIA), United Federation of Travel Agents Associations (UFTAA), Indian Association of Tour Operators (IATO), India Convention Promotion Bureau (ICPB), Travel Agents Association of India (TAAI), Federation of Hotel and Restaurant Associations of India (FHRAI), Travel Agents Federation of India (TAFI), Association of Domestic Tour Operators of India (ADTOI) and IATA Agents Association of India (IAAI), to name a few. Moreover, Hotel and Restaurant Association of Bhutan (HRAB) is participating as exhibitor at SATTE.  

Spread over 3 days, SATTE 2018 will be witness to several exciting partnerships and announcements that promise to augur in new trends in the industry. Visitors at the signature expo can expect to witness a number of features including a special pavilion of 10 start-ups and venture capital firms to provide seed investments for captivating ideas.

Speaking on the announcement of the 25th edition of SATTE, Yogesh Mudras, Managing Director, UBM India, said, “A diverse country like India has a huge tourism potential. The industry is growing at an unprecedented pace with the urban middle class taking to every kind of travel – from conventional package tours to independent and off-beat itineraries. Low-cost airlines and higher disposable incomes have ensured that Indians are travelling more than ever before. The Indian tourism industry is the fastest growing among the G20 countries. Ease of access through online portals and hassle-free bookings and accessible pricing will play a pivotal role in ensuring that India’s travel sector grows to a USD 48 billion market opportunity by 2020.”

“SATTE is perfectly placed to provide a most comprehensive industry platform for every company that deals in the travel and tourism space. It showcases the true potential of tourism for India and other countries, all under one roof.  With this edition, SATTE will also achieve its Silver Jubilee milestone and we are excited to celebrate this expo by encapsulating 25 year’s success in the domain,” he added.  

SATTE 2018 will have an array of State Tourism Boards with many of them increasing their presence for the 25th edition of SATTE. So far, Gujarat, Madhya Pradesh, Himachal Pradesh, Andhra Pradesh, Odisha and Rajasthan have confirmed their participation. States such as Goa, Karnataka, Kerala, Uttarakhand, Punjab, West Bengal, Jharkhand, Tamil Nadu, J&K, amongst others are in the process of finalising their participation for the coming edition. The eight North Eastern states will participate under the Incredible India Pavilion of the Ministry of Tourism, Govt. of India.

Foreign Tourism Boards such as Spain, Peru, Czech Republic, Ho Chi Minh City, Singapore, Hong Kong, Macau, Turkey, Philippines, Japan, South Korea, Fiji, New Zealand, Nepal, Bhutan, Bangladesh, Azerbaijan, Egypt, Israel, Sharjah, Dubai, Sri Lanka, Thailand, Malaysia, Taiwan, Mauritius, Indonesia,  Abu Dhabi, Visit Russia, Visit Florida and Las Vegas, amongst others have confirmed their participation too. Others such as Seychelles, Italy, Greece, St Petersburg, Oman, are set to confirm their participation soon.

This year, the expo is also witnessing an increase in participation from an array of hospitality players and products. Groups such as Movenpick, Neemrana, Treebo, Sterling Resorts, Minor Hotels, Dusit, Melia Hotels International, Shangri -La Hotels and Resorts, DS Group, Choice Hotels, Abad Hotels,  Lords Hotels, Alcon Victor Goa, Zen and Singge Palace from Ladakh, Grand Imperial Agra, Somatheeram, Ramada Kerala, Ananta Resorts, Venetian Cotai, Ayana Resorts Bali,  Marasa Africa, Banyan Tree,  Disneyworld Paris, EuropeCar, The Ultimate Travelling Camp, among others have confirmed their participation at the mega event.

One of the key features of SATTE 2018 will be the conference programme from January 31  to February 2  that will see industry discussions and sharing of new insights pertaining to the sector and industry best practices. Moreover, SATTE will host six panel discussions that will bring together stakeholders of the industry on a single platform, allowing exchange of ideas that will add value to Indian tourism at large.

As a pre-cursor to the expo, UBM India will be hosting the SATTE Awards 2018, the second edition of the awards. Slated for the evening of January 30th, the awards is an endeavour to recognise and celebrate the excellence, achievements and innovations of key stakeholders in the travel and tourism industry and will be based on transparent, authentic and genuine parameters, a philosophy which is imbibed in the values of SATTE. The major categories for the awards will cover various segments of the travel and tourism industry including; airlines, cruise, tour operators, hotels, destinations, online travel portals, to name a few.  Networking opportunities, presentations and other features will add substance and style to the evening.

To celebrate its most awaited Silver Jubilee edition, SATTE launched a campaign titled ‘I am 25’ in July 2017. As a part of the campaign, SATTE lined up a number of eye-catching events on 25th of every month to create more opportunities for the travel trade fraternity. The campaign included events such as -- SATTE pre-meet which was an informal get together of industry leaders and partners; a ‘Thought Leadership Summit’ which included 25 industry leaders speaking on a vast range of industry topics; a Single Malt Journey titled ‘Aged to Perfection’ which witnessed diplomats from various countries, leaders from the cross section of the industry and Whiskey connoisseurs; a ‘Travel Tech webinar’ that debated on topics like -- Distribution redefined, Consolidation in Online Market, Adoption of technology by offline players, product development and, the way forward; an evening of extravaganza for the women in the travel and tourism industry titled ‘Women in Travel’ which witnessed women leaders from all different segments of travel and tourism industry and a CSR initiative for the less privileged children in Mumbai.
 
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