To enhance the experience of mobile device users, VFS Global plans to launch native apps for iOS and Android users in five to seven weeks. These apps will be available on Apple’s App Store and Google Play Store for smartphones, iPads, and palmtops. VFS Global is exploring possibilities of extending this app to users of other platforms such as Windows and Blackberry, informed Vinay Malhotra, COO – South Asia and Dubai Visa Processing Centre (DVPC), VFS Global.
“With the launch of the new apps, customers will be able to initiate and complete their visa application process through handheld devices, and would not be required to visit any particular website. These smart apps will provide end-to-end mobile visa application and service delivery - a first in the mobile-commerce space with enhanced user experience,” said Malhotra.
Recently, DVPC enhanced the user-friendliness of its website, www.dubaivisa.net for Emirates passengers, by making it available on hand-held devices. Thirty-four per cent of the visitors to the website use portable devices to logon and browse through information, and out of this number, five per cent are tablet-users, while the rest are mobile phone users.
Talking about the marketing initiatives by DVPC and expansion plans of VFS Global to woo Indian travellers, Malhotra highlighted, “We intend to keep our customers delighted, be it through excellent customer service, turn-around time, or ad-hoc schemes and offers. VFS Global is also focused on developing new-age, technology-driven solutions, such as mobile channels, e-visa solutions, mobile biometrics, and other online solutions. We aim to utilise digital technology to its maximum potential, ensuring it remains a key differentiator for us.”
Pointing out trends in the multiple-entry visa categories of 30 and 90 days, Malhotra informed that the former is generally preferred by those who stop in the UAE on their outbound travels from India or on their return journey from a more extensive itinerary. This visa category also suits passengers booked on cruise itineraries, he said. On the other hand, the 90-day multiple-entry visa, valid for stay in the UAE up to 90 days from the first day of entry, is preferred by businessmen and those frequently visiting families and relatives in the UAE. Such travellers, who earlier used to apply for single-entry visas, now prefer multiple-entry visas, Malhotra said. “It is no surprise that many customers fly to the UAE frequently, and therefore, multiple-entry visas make travel planning more convenient. The greatest benefit to Emirates passengers is the ability and flexibility to plan travel as required,” he opined.