Trade News
Inbound/ Domestic News
Outbound News
 
Home Trend Watch Details

TREND WATCH

Friday, 04 March, 2011, 16 : 30 PM [IST]

Google India releases report on online travel trends in 2010

As the travel and tourism industry has been recovering since last year, there has also been an increase in the needs among travellers for different experiences during their travel. TravelBiz Monitor presents the travel report by Google India disclosing most searched brands and online travel trends in 2010
Google India for the first time has released a report on online travel trends in 2010. The report lists the most searched brands by consumers and emerging online trends through activities in the travel and hospitality sector on Google search in India. According to the report, travel queries increased by 1.5 times in the last one year and despite seasonality associated with the sector, growth trajectory for travel related queries online has been consistent.

Top brands and key search trends that emerged:

I. Despite seasonality the interest levels are growing month on month, year on year

  • Travel queries peak in May/June and then again in October/November/December.
II. Hotels and holidays on fast growth, own higher share of the pie
  • 54. 43 per cent queries related to Hotels and accommodation.
  • 27. 45 per cent queries related to Air Travel.
  • 8.74 per cent queries related to Holidays.
Air Travel
Ranking
Top Indian Brands
Top International Brands
Activities
1.
Makemytrip
Air Asia
Online bookings
2.
Yatra/Cleartrip
Singapore Airlines
Cheap Flights
3.
Kingfisher
Lufthansa
Fares
4.
Jet Airways
Qatar Airways
Status checks
5.
Indigo
Emirates
Seat availability

III. Air Travel witnesses 50 per cent  Year-on-Year growth
  • 68 per cent used search engines to research about air travel.
  • Makemytrip lead the list of the top Indian brands searches followed by Yatra/ Cleartrip, Kingfisher Airlines and Jet Airways.
  • AirAsia lead the top International brand searches followed by Singapore Airlines, Lufthansa and Qatar Airways.
  • Visits to Low Cost Carriers websites like Spicejet.com, goindigo.com and airasia.com has been moving up the charts.
  • Activities that lead the top searches were online booking, cheap flights, fares and status check.
IV. Fare enquiries peak during vacation season, metros top the list for domestic flight queries
  • Delhi, Chennai, Mumbai, Bengaluru and Pune were the most searched for information on flights.
  • Price based searches peak during two main vacation seasons, May and December.

Hotels

Ranking
Top Indian Brands
Top Places
Activities
1.
Taj
Mumbai
Photos
2.
Club Mahindra
Goa
Deals
3.
Ginger
Dubai
Budget
4.
Oberoi
Delhi
Five star
5.
ITC
Chennai
Packages

V. Hotels- High on generics, low on brands
  • Less than ten per cent queries relate to hotel brands.
  • 67 per cent of people used search engines to research.
  • Taj lead the list of top brands searched on Google among hotels.
  • Mumbai and Goa were the top most searched places followed by Dubai, Delhi and Chennai.
  • Interests for Star hotels increased by six times and budget hotels by four times in the last two years.
VI. Holidays - Resorts and packages constitute 34 per cent of hotel searches
  • 62 per cent of people used search engines to research.
  • 70 per cent  Year-on-Year growth in air travel queries related to holidays.
  • Kesari followed by Kesineni and Thomas Cook lead the list of top brands of travel agents searched on Google.
  • Hill Stations were more popular than beaches - Goa topped as beach destination whereas Manali topped as hill station.
  • Mumbai was the most searched place followed by Goa, Dubai and Delhi.
  • Dubai has been the most searched place among the international destinations followed by Bangkok and Singapore.
  • Indians prefer short haul destinations to longer ones.

Holidays
Ranking
Top Indian Brands
Type of Holidays
1.
Kesari
Tours
2.
Kesineni
Honeymoon
3.
Thomas Cook
International
4.
SOTC

5.
Raj Travels

 
Post Your commentsPOST YOUR COMMENT
Comments
* Name :      
* Email :    
  Website :  
     
Receive the best of Travel content in your mailbox.
Enter your e-mail ID for our
Weekly e-Newsletter
   
 
© Copyright 2015 Saffron Synergies Pvt Ltd