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Wednesday, 02 May, 2018, 15 : 01 PM [IST]

THE GERMAN THINKS AHEAD

Focusing on new trends in architecture & celebrating its history adds value and a fresh angle to the usual heritage and monument circuit.
Leave it to the Germans to think out of the box. Perhaps there is a lesson for India in it, but the sheer excitement of utilising new ideas, angles and insights to market a destination deserves an independent applause over mere bland drawing of lessons from its example.

Leave it to the Germans to think out of the box. Perhaps there is a lesson for India in it, but the sheer excitement of utilising new ideas, angles and insights to market a destination deserves an independent applause over mere bland drawing of lessons from its example.

Starting in 1919, Germany’s Bauhaus school has influenced the world of modern architecture much before minimalism became fashionable. By celebrating hundred years of Bauhaus (literally meaning ‘building of a house’), next year Germany plans to create an interesting option for new-age travellers who might want to do a bit more than merely ogle at the monuments of history.

The Bauhaus School revolutionised 20th century art and architecture around the world. The emphasis on functionality, aesthetics and effort to create elegant structures for mass use was this school of thought’s prime differentiation. The world had seen grand and magnificent structures built by the rich, the royalty and empires to make a statement about their grandeur. This was the world’s possibly first introduction to attention to the buildings and designing for the commoner, as it were.

Often ‘heritage’, especially in India, invariably seems to hover around centuries-old ideas. The new traveller is desperate for new experiences, beyond classical, ancient and predictable. While the contours of the entire plan of German Tourism isn’t clear yet, but it’s definitely a food for thought for assimilating fresh new thinking in how heritage, notwithstanding it’s obvious significance, is often sought to be restricted, to what is ancient and extremely dated.

In the teeming culture of kitsch that is overtaking Indian urban landscape, a re-awakening and introduction to how Indian architecture has struggled to assert its personality will go a long way in creating anew and appeal to new generations of travellers as well.

The German finesse and attention to engineering detail is already well known. By declaring 2019 as the Year of Bauhaus, the objective seems to make tourist interest more defined. This is what experiential travel is all about.

India too could take a leaf from it and have a mirror initiative of modern Indian architectural heritage on these shores as well. Or is too tough to sift through and recognise?

Anurag Yadav
Industry Expert


The views expressed within this column are the opinion of the author, and may not necessarily be endorsed by the publication
 
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