Aamir Khan selected as brand ambassador for MoTs Atithi Devo Bhava Campaign

The Ministry of Tourism (MoT), has selected Aamir Khan as the brand ambassador for their Atithi Devo Bhava Campaign. The decision was taken yesterday at a meeting between the Union Tourism and Culture Minister Ambika Soni and Aamir Khan. Aamir will promote MoTs efforts for attracting both domestic and foreign tourists through ad-campaigns in print and electronic media. He will also increase social awareness about the needs of the domestic and foreign tourists, especially women tourists.

After the meeting Aamir Khan said that he will not charge anything from the MoT for such campaigns. Ambika Soni, expressing happiness over the association of Aamir Khan with MoT said, “The mass appeal of the noted actor will further boost Tourism Ministry’s efforts to make people aware about the safety and security of tourists, hygiene, sanitation and vandalisation of historical monuments.