All Four Season Travels to diversify into MICE and tourism representation for Gujarat market

All Four Season Travels, which caters to the outbound market in Gujarat plans to diversify with a slew of initiatives. The company will focus on the outbound MICE business this year. It is also in the process of setting up the necessary infrastructure i.e. a person who is an expert in handling MICE business will handle the MICE segment separately. The company is looking at tapping various industry sectors in both – long and short haul markets. It is also looking at representing tourism boards in the Gujarat market and is currently in talks with a few tourism boards; however, the details were not disclosed.

“We will look at developing the infrastructure before aggressively starting on the MICE business. A strong base will definitely help us in growing the business. Representing tourism boards in the Gujarat market will help the agents to promote the destination in an efficient manner,” stated Darshan Shah, CEO, All Four Season Travels. Further more, the company is also building a website, which will help its network of B2B agents to book packages directly on the website.