Amadeus has launched Amadeus Master Pricer Agent Fare Families, a new option within the Master Pricer portfolio, which enables travel agents to make it easier for their customers to compare the fares, and their associated conditions, offered by different airlines. The solution improves the consumer’s shopping experience and increases the online travel agency’s ability to direct customers to their most profitable content and up-sell higher fares with more flexible conditions. This helps online travel agencies to be a more unique distribution channel, thus improving the agent’s negotiation power and strengthens their relationship with the airline partners.
Like the Master Pricer shopping solution it is based on, Agent Fare Families which gives results of up to 200 domestic or international fare recommendations from more than 500 airlines. Master Pricer Agent Fare Families goes one step further, however, enabling online travel agencies to group together fares with similar conditions, but offered by different airlines, into categories or fare families. |