Assam Tourism to introduce luxury River Cruise Tourism, ties-up with Faridabad based-Far Horizon Tours

Assam Tourism has entered into an arrangement with Faridabad based-Far Horizon Tours to operate a luxury river cruise vessel, M.V. Mahabaahu on River Brahmaputra by early 2011 under the PPP model. The river cruise will be targeted to high-end segment and will be operated on a revenue sharing basis between Assam Tourism and the private player. The river cruise is being developed with an investment of Rs 15 crore of which Rs four crore is funded by Assam Tourism and the rest by Far Horizon Tours.

Speaking about the development, Monalisa Goswami, Director Tourism, Government of Assam stated, “We have had river cruises operating on the Brahmaputra River. However, the new cruise will significantly add value as it will help elevate the standards of River Cruise Tourism in the region. It will also be the first offering for the luxury segment. We expect it to be the most luxurious river cruise in Asia as we plan to cash in on the experience of Far Horizon Tours who have operated river cruises at the backwaters of Kerala.”