ATE Group establishes Great India Rural Tours to promote Rural Tourism

Kerala-based Air Travel Enterprise (ATE) Group has established Great India Rural Tours (GIRT), which will focus on promoting Rural Tourism offerings to its end consumers. GIRT is looking at promoting rural tours with an objective of providing social economic development to the local community. Speaking with TravelBiz Monitor, U V Jose, Chief Operating Officer, Great Indian Rural Tours said, “Rural Tourism is a major segment which is emerging in the Indian market and tourists are looking for different niche experiences to connect with when in India and Rural Tourism can offer that to tourists. Apart from promoting tourism in rural areas, the main focus of GIRT will be to provide social economic development by including the local community in the same.”

GIRT is currently in the process of developing products by engaging partners to work with, wherein the tourism initiatives in rural areas can be implemented. Essentially, GIRT will market the rural products through ATE Group's pan India presence, as well as in the international markets for inbound visitors.